Hi, I’m Mei (Xuemei Ge).


I’m a creative designer working at the intersection of visual art, design, and narrative experiences.
I have over five years of experience across branding, advertising, film, and cultural projects.

My background began at Tsinghua University in Beijing, where I studied for my bachelor's degree, majoring in sculpture. Through a foundation in fine art, space, and material perception, I gradually expanded into visual, spatial, and exhibition design—collaborating with multiple departments and institutions during my undergraduate years.

After graduation, I moved into film and commercial production, working with crews on major film festivals and advertising projects in Beijing.
These experiences grounded my practice in real-world production environments and collaborative creative processes.

Later, I began taking on a more independent role as a senior designer, leading large-scale art events and guiding brands from concept to complete visual and cultural systems—from positioning and visual language to communication and physical presence.

Seeking to further expand my practice, I pursued New Media Design for a master's degree at Aalto University in Finland, focusing on interaction, space, and emerging media.
Alongside this, I actively explore AI-driven tools and workflows, applying them in both commercial and artistic projects as part of an ongoing curiosity about future creative possibilities.

At the core of my work is storytelling—
transforming ideas into experiences that can be seen, felt, and participated in.

If you’re interested in collaborating or exchanging ideas,
I’d be happy to hear from you.